Do you know that more than one-third of small businesses still don’t have a website? On the basis of a study, nearly 60% of these small business owners want to have a website. But they don’t go forward because they’re overpowered with the complicated process of making it.
It is advised by digital marketing experts to the small business owners to have a basic website and web presence. And if you have a website running for your business, you’re already doing better than most of your competitors. But if you want to get as much traffic to that website as possible, you need to have best local SEO strategy for your business.
Local SEO enable customers to find your business in a nearby or local area. It means more visibility, more customers, and more revenue.
But how can you pump your local SEO and get found more easily on the web? I will take you through eight local SEO tips that you can use to enhance your business in 2022 and beyond.
Local SEO is not a complicated process. And when you follow the correct local SEO strategy and keep it UpToDate with the latest Google algorithm , your business can see more growth than you ever thought possible.
Here are the eight strategies that you can use to boost your local SEO today:
- Create a Good Google Business Profile
If you’re promoting local SEO, you must be thinking how to get your business on Google search engine search result pages.
The first step is to make a Google Business Profile listing. This implies that you are listing your business on the yellow pages of the internet. This is one of the main factors that promote the local SEO.
It is not hard to set up a Google Business Profile. What is significant, though, is that your business profile is 100% completed.
Some other elements which influence and boost Google Business Profile SEO include:
- Create a good business description
- Create frequent and engaging posts or blogs
- Get more reviews on your Google My Business page
- Add frequently asked questions and answers which will help your customers.
2. Add Your Location Appropriately in different Parts of Your Website
It’s not enough to get your location listed only on your website. You need to strategically and logically put your location information in the content of your website to help promote your SEO.
When you put content and lists page about your services or products, you have to make sure that your location is listed in five main places. These include:
- The headings
- The body copy
- The title tag
- The meta description
- The footer
It is also a best idea to put the URL location which will help to promote your website.
3. Use Finest Keywords Strategy
When you’re using keywords to promote your local SEO, you should be using the keywords that are based on the intent of the people.
In order to understand what people are searching related to your business you should do keyword research and competitor analysis. There are tools available online such as Ahrefs, Semrush etc that can assist to have an idea of which keywords that are most significant to your area and brand. This can also give you an idea of how much competition there is in ranking for each keywords of your business.
A keyword research can also help you to find keyword phrases that are regularly searched. This is how you can boost your search results and enhance your general SEO.
4. Encourage your Customers to give Online Reviews for your Products and Services
The customers are very important when it comes to promote your brand to other individuals in the region, and the great way to utilize their loyalty to your business is to encourage them to give online reviews about your company.
There are many ways to encourage customers to write and leave reviews for your brand. You can tell your business staff to ask customers for their feedback, engage with the reviews that already exist for your online business or give them some rewards to leave a review.
5. Use Local SEO Strategy in the Content of your Website
Writing local content can help to improve your content marketing efforts to generate high-quality leads.
You can create content that moves around events in your industry or local news. You can also include local keywords into more general topics which are related to your product or service.
6. Local SEO for Your Mobile Website is Very Important for your Business
Optimizing your website site for mobile is really significant for having good SEO in general. In general, it’s even more important when it comes to local SEO.
Google’s own statistics shows that around one-third of mobile searches are location based. This means that many people looking for your service in your area will be doing so on a mobile device.
When your site doesn’t work well on smartphones or other mobile devices, you’re likely lose a significant number of main customers. Using an unoptimized site for mobile devices is not good and impractical. If your site isn’t optimized for mobile, your potential customers are likely to move on to a local competitor’s website whose website site functions very well on mobile devices.
7. It is highly recommended to Submit Your Website to Local Directories
Google My Business isn’t the only business directory on the internet. Different types of directories help people find local services, and you should make sure you’re listed there.
On top of that, find business directories that are focused mainly on your local region. This will help promote your search rankings and make sure that new leads can always find you.
8. Keep Your NAP Information Up to Date
Your NAP information is your name and place particulars. It’s very important that this information is consistent across the web. Google will notice the information across sites, which will raise red flags that your company is not legitimate.
- Name
- Address
- Phone Number
Now gear up to locally promote your website to get maximum profit and beat your competitors in local arena.